At IMC we have an intimate knowledge and a deep understanding of the cultural and bureaucratic vagaries of the Arab markets. We know what works and what doesn’t.
When it comes to marketing activity, whether it’s an event, press release, printed or electronic newsletter, a website or advertisement, it works most effectively when it’s part of a strategic plan at the heart of your organisation.
When working with national organisations, our regional knowledge counts. Using our understanding of what works locally, and just as importantly what doesn’t, can save time, money and make the right first impression. Having eyes and ears on the ground is invaluable.
When we launch your products or services in the Arab world, we put our combined strengths to work and offer solutions built on our vast knowledge to ensure your expectations are fulfilled.