How We Do it?

At IMC we have an intimate knowledge and a deep understanding of the cultural and bureaucratic vagaries of the Arab markets. We know what works and what doesn’t.

When it comes to marketing activity, whether it’s an event, press release, printed or electronic newsletter, a website or advertisement, it works most effectively when it’s part of a strategic plan at the heart of your organisation.

When working with national organisations, our regional knowledge counts. Using our understanding of what works locally, and just as importantly what doesn’t, can save time, money and make the right first impression. Having eyes and ears on the ground is invaluable.

When we launch your products or services in the Arab world, we put our combined strengths to work and offer solutions built on our vast knowledge to ensure your expectations are fulfilled.

      Media Service

  • Media Relations
  • Media research
  • Media Plan
  • Media Buying
  • Media Monitoring
  • Media Evaluation
  • Media Training

        PR Services

  • Relationship management and B2B & B2C communications
  • Crisis planning and damage limitation
  • Strategic PR Planning
  • Corporate Social Responsibility
  • Content Marketing
  • Analyst Relations
  • Awards Programs
  • Copywriting & Translations

  Events Management

  • Management and counselling.
  • Events managements: (exhibitions, conferences, parties, Roadshows etc.).
  • Identifying sponsorship and CSR opportunities and initiatives.
  • Negotiating speaking platforms, speechwriting and multi-media presentations.
  • Products and Company Launches
  • Applications Launches

    Digital Marketing 

  • Web design
  • Website creation
  • Search engine marketing
  • Search engine optimization
  • Social media management
  • E-Commerce management
  • Mobile application
  • Graphic design
  • Digital strategy
  • Customer Relationship Management
  • Content creation